SBC Media took on the challenge of providing players on SmartBets.com with a comprehensive assessment of more than 30 leading online bookmakers.
SmartBets is a personalised odds comparison site launched by leading industry affiliate Better Collective, which has been optimised for use on both desktop and mobile.
Punters are able to create a tailored dashboard based around their favourite teams, leagues, betting markets and operators, while the service also extends to personalised Acca suggestions including a smart trio of odds, riskier selections and long shots with higher rewards.
However, SmartBets was also keen to combine these services with extensive reviews, complete with an overall rating for each individual bookmaker determined by its sign-up process, variety of markets, sport/league coverage, user experience, in-play product, live streaming, cash-out, mobile offering, customer support, online visibility and player promotions.
Each submitted review was between 2,000 and 4,000 words, a target set by Better Collective to boost its SEO strategy for the site. Adhering to this strategy also meant hitting a series of keywords and phrases based on previous search engine activity.
We are proud to have made a lasting contribution to the informative bookmaker section on SmartBets. First launched in the UK in the summer of 2016, the odds comparison tool has since enjoyed success in multiple countries across Europe, including Italy, Germany, Denmark and Sweden.